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remote allowed
Full time

Management

Marketing Director (CMO)

Poland, Ukraine

About the company

Quantum is a global technology partner delivering high-end software products that address real-world problems. 

We advance emerging technologies for outside-the-box solutions. We focus on Machine Learning, Computer Vision, Deep Learning, GIS, MLOps, Blockchain, and more.

Here at Quantum, we are dedicated to creating state-of-art solutions that effectively address the pressing issues faced by businesses and the world. To date, our team of exceptional people has already helped many organizations globally attain technological leadership.

We constantly discover new ways to solve never-ending business challenges by adopting new technologies, even when there isn’t yet a best practice. If you share our passion for problem-solving and making an impact, join us and enjoy getting to know our wealth of experience!

About the position

Quantum is expanding the team and has brilliant opportunities for a Chief Marketing Officer. As a Marketing Director in a software services company, your role is crucial in shaping the company’s brand, driving sales, and ensuring the company stands out in a competitive market.

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Your tasks will include:

  • Develop comprehensive marketing strategies aligned with the company's goals
  • Identify target markets and customer personas to tailor marketing efforts
  • Ensure consistent brand messaging across all channels
  • Enhance the company’s brand presence and reputation
  • Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media
  • Leverage analytics tools to measure campaign performance and ROI
  • Create and manage content strategies, including blogs, whitepapers, case studies, and webinars
  • Collaborate with content creators to produce high-quality, engaging material
  • Develop and implement lead-generation campaigns
  • Work with the sales team to nurture leads and convert them into customers
  • Utilize CRM systems to track customer interactions and data
  • Implement strategies to improve customer retention and satisfaction
  • Conduct market research to stay updated on industry trends and competitors
  • Adjust marketing strategies based on research findings
  • Allocate and manage the marketing budget effectively
  • Ensure cost-effective use of resources while maximizing ROI
  • Lead and mentor the marketing team
  • Foster a collaborative and innovative work environment
  • Identify and establish partnerships with other companies, influencers, and industry experts
  • Manage relationships with external marketing agencies and vendors
  • Use data analytics to gain insights into customer behavior and campaign performance
  • Continuously refine marketing strategies based on data-driven insights
  • Develop customer-centric marketing approaches
  • Collect and act on customer feedback to improve services
  • Stay abreast of the latest marketing technologies and trends
  • Implement marketing automation tools to streamline processes
  • Personalize content and marketing messages to resonate with specific customer segments
  • Use AI and machine learning to enhance personalization efforts
  • Engage with customers on social media platforms
  • Utilize social media advertising to reach a broader audience
  • Optimize the company’s website and content for search engines
  • Invest in paid search campaigns to increase visibility
  • Create targeted email campaigns to nurture leads and maintain customer engagement
  • Use A/B testing to optimize email performance
  • Incorporate video content into the marketing strategy
  • Use videos to demonstrate software features, share customer testimonials, and provide educational content
  • Host webinars and virtual events to showcase expertise and engage with potential customers
  • Participate in industry conferences and trade shows
  • Regularly review marketing performance metrics
  • Be prepared to pivot strategies based on market conditions and performance data
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Key metrics to track:

  • Customer Acquisition Cost (CAC): Measure the cost of acquiring new customers
  • Customer Lifetime Value (CLTV): Estimate the total value a customer brings over their lifetime
  • Conversion Rates: Track the percentage of leads converting into customers
  • Return on Marketing Investment (ROMI): Evaluate the revenue generated from marketing activities
  • Website Traffic and Engagement: Monitor website visits, bounce rates, and user engagement
  • Social Media Metrics: Track followers, engagement rates, and social media reach
  • Email Open and Click-Through Rates: Measure the effectiveness of email campaigns
  • Lead Generation and Nurturing Metrics: Track the number and quality of leads generated and nurtured
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We offer:

  • Surrounding experts who are ready to move forward professionally
  • Professional growth plan and team support
  • Participation in worldwide tech conferences and competitions
  • Taking part in regular educational activities
  • Being a part of a multicultural company with a fun and lighthearted atmosphere
  • Working from anywhere with flexible working hours
  • Bonus based on KPI achievement (TBD)
  • Paid vacation and sick leave days
  • Reports to CEO

Join our team. Make a difference.

Take a step towards your data-driven future with Quantum

Certifications
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